Journal

Ideas from the studio.

Essays and notes on branding, film, music, business and travel — written by our team.

The Rise of Modern African Luxury
Branding

The Rise of Modern African Luxury

Why the next great luxury brands will be built out of Lagos, Nairobi and Kampala.

6 min readRead
Building a Cinematic Brand in 2026
Creative Tips

Building a Cinematic Brand in 2026

Film-first thinking is the single biggest edge a modern brand can hold.

5 min readRead
Inside Our Recording Studio
Music

Inside Our Recording Studio

A tour of the room, the philosophy and the artists shaping our sound.

4 min readRead
Shipping Between Dubai, China and East Africa
Business

Shipping Between Dubai, China and East Africa

A practical guide to reliable cargo and logistics across three continents.

7 min readRead
A Curated Guide to Uganda
Travel

A Curated Guide to Uganda

Where to go, where to stay, and what to photograph — from a local team.

8 min readRead
The 12-Point Brand Audit
Marketing

The 12-Point Brand Audit

How to know if your brand is actually working — before you spend on ads.

5 min readRead